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SeeBoundless Creates 3D Augmented Reality Model of Amazon Rainforest with Blackmagic eGPU Pro

Fremont, CA - September 20, 2019 - Blackmagic Design announced today that the Blackmagic eGPU Pro was used by SeeBoundless to help create the first large scale 3D augmented reality (AR) model of the Amazon rainforest. As part of an upcoming TIME exposé on the Amazon, the Blackmagic eGPU Pro was used daily to power stitching thousands of images together while on location in the Amazon.

SeeBoundless is a tech lab, design studio and communication firm, and its immersive storytelling and photogrammetry is used by news outlets, educators and organizations around the world. In 2016, SeeBoundless started developing the standards and practices for 360 narrative storytelling with The Weather Channel and The Washington Post and has recently begun offering mobile AR production for worldwide news organizations, nonprofits and foundations.

SeeBoundless was recently hired by TIME to create an extensive ground to treetop photogrammetry AR model of large parts of the Amazon rainforest. Showcased in TIME Magazine, the TIME website, and most impressively on the brand new TIME Immersive app, the model allows readers to move through a high resolution virtual rainforest, exposing the realities and impacts of deforestation.

To do this, SeeBoundless traveled to the Amazon rainforest and shot at both the ground and treetop levels. Founder Steve Johnson and his team built a mobile AR production and post workflow from scratch, which included drones and ground level cameras.

“What we do is much different than what other companies do with satellites or shooting 2,000 feet above ground. We get right down to ground level, and in this case tree level too, and get hi res, 360 AR models that show every detail. We can bring natural wonders, architectural marvels, breaking news events, historic artifacts (to scale) and works of art into anyone’s living room, phone or laptop,” said Johnson.

“But it is not an easy process. Only a few years ago we would need to shoot on location and bring footage back to a post house or our labs and begin stitching images together. However, the Blackmagic eGPU Pro, attached to our MacBooks, now gives us the extra power we need and allows us to begin stitching millions of image points together right in the field. It is small and easily portable but also packs a lot of extra processing power,” he added.

Traveling and shooting in the Amazon required that Johnson and his team travel extremely light. The entire workflow included a peli case for the 20 megapixel camera gear, several drones, a laptop and now with the Blackmagic eGPU Pro the SeeBoundless team can bring desktop level graphics with them anywhere.

Once on location, the team mapped out the areas for shooting and built a grid and dome map. From there, they were able to map out how to photograph every ten degrees of space.

“The challenge facing us was how to capture the trees and deforestation on a large scale and how to shoot from just above the tree line when the trees were constantly in motion,” Johnson said. “Every day we would get between 1,000 to 1,500 images, and we were able to stitch them altogether on site thanks to the Blackmagic eGPU Pro’s power.”

“With the eGPU, we were able to fly a pattern, and by the end of the day, the stitch was ready. Shooting in the Amazon is incredibly difficult, and we knew that we had to get these huge panoramic shots and stitch them quickly because anything could happen. We even had birds attacking the drones, so every second I could save with the Blackmagic eGPU Pro was important,” he finished.

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Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to

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New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products.