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Blackmagic Design Announces New Low Price for Mini Converter Heavy Duty Models


NAB 2012, Las Vegas, USA - April 16, 2012 - Blackmagic Design today announced a new lower price for all Mini Converter Heavy Duty models. From today, Mini Converter Heavy Duty SDI to Analogue, Mini Converter Heavy Duty Analogue to SDI, Mini Converter Heavy Duty SDI to HDMI and Mini Converter Heavy Duty HDMI to SDI will be reduced to $359 AU$ (Inc GST) each.

Mini Converter Heavy Duty models will be demonstrated at the Blackmagic Design NAB 2012 booth at #SL220.

Mini Converter Heavy Duty models feature an aluminium design that is super tough yet compact and lightweight, making them perfect for use on location. Models include the latest 3 Gb/s SDI technology, SD/HD auto switching, redundant SDI input, loop through SDI, balanced analogue and AES/EBU switchable audio, standard 1/4″ jack audio connections and are supplied with an international power supply.

Unlike traditional converters that are suitable for indoor use, Blackmagic Designs Heavy Duty Mini Converters are designed to meet the tough and demanding conditions of live production. Each converter is machined from a solid block of aluminium, and can withstand being run over by a car or a truck and will keep on working!

Mini Converter Heavy Duty connections are recessed into the chassis to protect them from damage, configuration switches are covered by a dust resistant rubber boot and labelling is laser etched to stop it from being scratched off through rough outdoor handling.

"We've been working hard to make these wonderful machined aluminium converters more affordable so everyone can get the advantage of a range of converters that are both attractive and extremely strong," said Grant Petty, CEO, Blackmagic Design. "Mini Converter Heavy Duty models feature really advanced technology but are also beautiful and strong. It’s really the best combination possible!"

Heavy Duty Mini Converter Model Summary

> Mini Converter Heavy Duty SDI to Analogue
 converts from SDI to analogue component, S-Video or composite. Includes SD/HD auto switching, redundant SDI input, HD to SD down conversion, plus analogue or AES/ EBU audio de-embedding. Now $359 AU$ (Inc GST)

> Mini Converter Heavy Duty Analogue to SDI
 converts from analogue component, S-Video or composite to SDI. Includes SD/HD auto switching, redundant SDI output, plus analogue or AES/EBU audio embedding. Now $359 AU$ (Inc GST)

> Mini Converter Heavy Duty SDI to HDMI
 converts from SDI to HDMI. Includes SD/HD auto switching, redundant SDI input, plus analogue or AES/EBU audio de-embedding. Now $359 AU$ (Inc GST).

> Mini Converter Heavy Duty HDMI to SDI
 converts HDMI to SDI. Includes SD/HD auto switching, redundant SDI output, HD to SD down conversion, plus analogue or AES/EBU audio embedding. Now $359 AU$ (Inc GST).

Availability and Price
All Mini Converter Heavy Duty models are available now for $359 AU$ (Inc GST)from Blackmagic Design resellers worldwide.

Press Photography

Product photos of Mini Converter Heavy Duty and all other Blackmagic Design products, are available at www.blackmagic-design.com/press/images.

About Blackmagic Design

Blackmagic Design creates the world's highest quality video editing products, colour correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability, while the company's Emmy™ award winning DaVinci colour correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagic-design.com.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, NewTek LightWave 3D, Hauppauge Computer Works Inc, Rotolight, Cubix, Matrox Video Products and Sony Creative Software products. www.newmagic.com.au