Singapore's Little Red Ants Creative Studio Grades New Uber Vietnam TVC with DaVinci Resolve
Fremont, CA - September 27, 2017 - Blackmagic Design today announced that Little Red Ants Creative Studio provided color correction for a new Uber Vietnam television commercial (TVC) using DaVinci Resolve.
The growing Singapore based production house is responsible for producing multiple TVCs from various sectors – military, public service, fast moving consumer goods (FMCG), and more. Choosing to color all their projects in DaVinci Resolve, Little Red Ants Creative Studio has grown from strength to strength to be one of the most trusted names in post production in the region.
August 18, 2017 marked three years of Uber in Vietnam. In 2014, Uber started with Ho Chi Minh City. Since then, Uber's service has been expanding fast and now offers rides in Hanoi and Ho Chi Minh City through multiple choices of safe and affordable modes of transportation (uberX, uberMOTO, UberBLACK and UberSUV); and has created hundreds of thousands of job opportunities. The new television commercial campaign celebrates the growth of Uber in Vietnam by tracing the trips of every day Vietnamese and showing how Uber is the best way to get around.
"Uber wanted to show that their service spanned all types of scenarios and situations, hence, we had to juggle with day, night, magic hour scenes, indoors, outdoors and even inside the vehicles. So it was a mishmash of lighting conditions and trying to make the piece coherent. Utilizing masks and the extremely powerful tracker in DaVinci Resolve, along with the robust color tools, allowed us to selectively alter and tweak shots so that they matched from scene to scene along," explains Darren Tan, owner of Little Red Ants Studio.
"At Little Red Ants, we believe good ideas and great people create the best works. Together with our clients, we constantly seek new ways to deliver top visual content. We rely on DaVinci Resolve as our go-to color grading software because of the incredibly powerful set of tools that allow us to add finesse with color," explained Tan.
Darren Tan explains: "DaVinci Resolve also provides a very easy to understand and well-designed interface that makes the learning curve for beginners short. I also really like DaVinci Resolve's flexibility when it comes to taking in various camera formats and codecs. Being able to edit, color grade and master out makes it an indispensable tool in our workflow."
Press Photography and Video
Product photos of DaVinci Resolve and all other Blackmagic Design products are available at https://www.blackmagicdesign.com/au/media/images. The commercial (video) can be found here and story photos can be found here.
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post-production, while the company's Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/au/
About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products. www.newmagic.com.au.
