Fremont, CA - November 15, 2019 - Blackmagic Design today announced that award winning live director, Steve Price, used the Blackmagic Pocket Cinema Camera 6K to create a cinematic, slow motion backdrop for Mumford & Sons’ recent appearance at the iHeart Radio music festival in Las Vegas.

Although the rise of LED technology has seen screens become an essential creative element of concert and festival productions, some artists, including the British indie folk band, prefer the focus to be on the live performance, with some clever staging and lighting to help lead the atmosphere.

With two weeks to go till the band were due to headline the festival, where the stage was almost entirely built from LEDs, a new approach was critical. “Other acts on the bill included Miley Cyrus, Alicia Keys, Def Leppard and Chance the Rapper, so it was important to stand out visually and create a unique identity for the set given the diverse lineup,” begins Steve.

“We decided to keep things simple with a classically beautiful ‘analogue’ aesthetic, with some slow motion, based around nature and people,” he reveals. “Time was tight as we were also in the midst of a US tour, and I needed to get back to the UK to pick up kit.

“I needed a camera that was capable of 120fps, that also wasn’t too bulky for a one-man shoot. That brought me to the Blackmagic Pocket Cinema Camera 6K which allowed me to travel as light as possible, while still being able to produce the stunning image that I like in Blackmagic’s larger cameras.”

Instead of staying on the tour bus, Steve drove into the Arizona desert. “I had a handful of lenses with me, and I picked up a tripod in Tucson, but I didn’t need anything else,” he says. “I was able to just get out there and shoot; it’s an area I know well and after making a few calls all the locations were sorted.”

Having already got footage of the band and crowds at previous shows, Steve focused on capturing dramatic desert landscapes and charging horses. “I filmed the horses in 120fps using ProRes HQ in film mode, and it looked incredible on screen. The band saw it at sound check for the first time and really loved it."

He concludes: “I’ve been working in film for a really long time. Back in the day, things were slow, time consuming, post heavy and expensive, and you always wished for things to get a bit quicker, a bit easier, a bit more efficient.”

“Some manufacturers did get closer to that over the years, but I feel Blackmagic has finally got there. Not so long ago this kind of shoot would have been impossible at short notice, but now I’m at a point where I can confidently just go out and shoot anything, knowing the footage will not only be beautiful but easy to work with.”

Press Photography
Product photos of Blackmagic Pocket Cinema Camera 6K and all other Blackmagic Design products are available at www.blackmagicdesign.com/au/media/images.  Story Photos can be found here: https://www.dropbox.com/sh/vyxfpe6cb5a1n1e/AADB0cxAt8D5pqBTG8SyDqnOa?dl=0

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/au/.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products. www.newmagic.com.au.