Fremont, CA - May 6, 2019 - Blackmagic Design announced today that the Western Fire Chiefs Association used the Blackmagic URSA Mini Pro and Blackmagic Pocket Cinema Camera 4K to document the experiences of 35 fire chiefs on a recent research trip to the city of Paradise, California.

The Western Fire Chiefs Association (WFCA) is a non-profit organization that serves 11 Western states. The mission of WFCA is to support, lead, educate and protect fire chiefs in the west, and represent their interests to the International Fire Chiefs association. While the tools to fight a modern fire are still fairly traditional, a focus of the organization is to use emerging technologies to help understand why major fire events happen, and how to prevent them in the future.

Kelsey Jones, Creative Development Specialist for the WFCA, was tasked with documenting the trip. “WFCA is committed to offering timely and educational information to our members,” said Jones, “and while we can’t fit all of our members on a bus to take them on a tour, we can keep this conversation going through visual media.”

Jones could see the value of using more modern technology even in her department’s videography. “Digital storytelling is a crucial element that WFCA is beginning to harness in an effort to reach our members more effectively.”

The tour, led by Paradise Fire Department Chief David Hawks, began at the fire station as the Chief outlined the timing of the recent Camp Fire, and the efforts to evacuate citizens quickly. From there, the group toured various areas to understand and discuss procedures and outcomes of various mitigation efforts.

David VanBallegooijen, General Manager of the WFCA, said: “Catastrophic wildfires are becoming increasingly more prevalent in the West, and the Camp Fire is an example of such. By visiting the town itself first-hand, Chiefs are able to see for themselves the incredible mitigation efforts put in place by the Paradise FD. Opportunities to get Chiefs and community stakeholders in a room together allows for greater discussion and problem solving.”

The documentary crew was given full access to the area and Jones immediately found the Blackmagic cameras valuable. “Utilizing Blackmagic gear made my job so much easier,” said Jones. “The large screen on the Pocket Cinema Camera 4K was great for reviewing footage, a much larger screen than the DSLR I usually use. It was very intuitive to use and it only took me a few minutes to navigate my way around the settings.”

While Jones was able to capture B-roll with the Pocket Cinema Camera 4K, the URSA Mini Pro was responsible for on the spot interviews of the Chiefs, gathering their insights on what they had learned. “It was comforting to know that my footage from the Pocket Cinema Camera 4K and the URSA Mini Pro were going to match so well,” said Jones. “The combination of professional tools and ease of use was amazing. It is important for us to deliver high quality content to our members, and Blackmagic helped us achieve that.”

Press Photography
Product photos of URSA Mini Pro, Blackmagic Pocket Cinema Camera 4K and all other Blackmagic Design products are available at www.blackmagicdesign.com/au/media/images. Story images can be found here: https://www.blackmagicdesign.com/media/release/20190506-01

 

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/au/.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products. www.newmagic.com.au.