FanZone Action During the 2016 UEFA European Championships Shot on URSA Mini
Fremont, CA -  July 19, 2016 - Blackmagic Design today announced that the Blackmagic URSA Mini 4K  and Micro Cinema Camera were used by production specialist Drone Immersion  during the UEFA European Championships, hosted by France, to film live media  coverage of the Marseille FanZone.
                              
The city of  Marseille – which hosted seven championship matches – entrusted local production  company Drone Immersion with capturing memorable moments from within the  FanZone. Located close to the Velodrome stadium, the zone was equipped with  three large screens and had a capacity for up to 80,000 fans.
During the  championships, Drone Immersion made extensive use of Blackmagic product on the  ground in order to produce a live program of content that was streamed across  the city’s social networks. “From the arrival of fans to the singing of  national anthems, we were tasked with capturing all the best moments in the  build up to and during matches,” explains Sébastien Luciano, co-founder and  editor at Drone Immersion.
Inside the  FanZone Drone Immersion had two camera operators filming on gimbals equipped  with the Micro Cinema Camera, while a third operator moved about the crowds  with a shoulder mounted URSA Mini 4K shooting handheld material. 
“The URSA Mini is  currently one of best in the industry in terms of ergonomics, handling and  cost-effectiveness. It’s well designed, robust and includes all of the features  required we require for live production purposes,” according to Luciano.
Drone Immersion  equipped the media platform with two URSA Mini 4K cameras on tripods in order  to allow it’s production team to shoot one to one interviews with special  guests and fans. Both cameras were equipped with a telephoto lens, enabling the  operators to capture additional close up and wide shots of the crowds from a  raised vantage point.
According to  Sébastien, cameras in the crowd as well as a drone operating above the FanZone  were all linked to a Blackmagic ATEM Production Studio 4K switcher in the media  zone using a UAV wireless video link. “An UltraStudio 4K Extreme allowed these  feeds to be captured in HD 1080p50. There was zero latency on the video, however  we had to capture audio directly from a microphone via the ATEM’s XLR inputs,”  he adds. 
The program mix  was then encoded in H264 and streamed across the City of Marseille’s various  social media networks while at the same time recording a copy of the final  program mix in ProRes to SSD using Blackmagic’s HyperDeck Studio Pro. 
Drone Immersion  has previously used Blackmagic’s production switchers on other projects. “We  already had an appreciation for the ATEM’s powerful features as well as its  easy plug and play style,” concludes Luciano. “This switcher was really  intuitive. It allowed us to mix SDI and HDMI sources very easily. Furthermore,  its price to quality ratio is unbeatable!”
Press  Photography
Product photos of  Blackmagic Design ATEM Production Studio 4K, URSA Mini 4K, URSA Electronic  Viewfinder, Micro Cinema Camera and all other Blackmagic Design products, are available here. Story photos can be found here  
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products,  digital film cameras, color correctors, video converters, video monitoring,  routers, live production switchers, disk recorders, waveform monitors and real  time film scanners for the feature film, post production and television  broadcast industries. Blackmagic Design’s DeckLink capture cards launched a  revolution in quality and affordability in post production, while the company’s  Emmy™ award winning DaVinci color correction products have dominated the  television and film industry since 1984. Blackmagic Design continues ground  breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D  and Ultra HD workflows. Founded by world leading post production editors and engineers,  Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia.  For more information, please go to www.blackmagicdesign.com/au/.
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix, Matrox Video and Telestream Wirecast Software products. www.newmagic.com.au.

