Fremont, CA - January 24, 2019 - Blackmagic Design today announced that Swansea City Association Football Club (AFC) has developed its own streaming platform, SwansTV Live, with a live workflow featuring the Blackmagic URSA Broadcast and Smart Videohub 12G 40x40 router.

Joining the English Football League (EFL) Championship at the start of the 2018‑19 season created a new opportunity for the football club. It could now consider live streaming its own content, something that hadn’t been an option whilst in the Premier League.

Swansea City AFC had two options according to Jonathan Wilsher, head of media and marketing at the club: “We could work within the EFL’s own service, iFollow, or take the initiative to create our own. Opting out allowed us to implement a solution that would offer fans exclusive, high quality content that goes well beyond match coverage and highlights.”

Having enlisted the help of specialist football broadcast consultant Peter Knowles and his StvdioExpert team, the club has deployed four channels of URSA Broadcast around the Liberty Stadium. A purpose built studio centered around a Smart Videohub 12G 40x40 router gathers in all of the live camera feeds via SDI, as well as the custom graphics and VT packages needed to produce the master program mix (PGM).

That is then taken through an ATEM Television Studio HD, which acts as a transmission switcher selecting the source to stream be it program or a holding graphic, before being fed into an AMG video on demand (VOD) server at 1080i50.

“The URSA Broadcast’s extended video mode is the killer ingredient for us,” says Wilsher. “Combined with good quality b4 lenses, the color reproduction straight out of the URSA Broadcast means you have a really cost effective system for live to air broadcast acquisition.”

Extending the service beyond just streaming 90 minutes of football, Wilsher and the 14 strong production team also produce pre and post match studio based shows discussing team selection and match analysis. This relies on a two camera setup featuring the Blackmagic Studio Camera.

This new source of direct to consumer revenue is already widening the club’s fanbase significantly according to Wilsher. “We have exceeded all expectations in regard to subscriber numbers thanks to the solution we’ve implemented,” he concludes. “Having this level of control over our content has allowed us to engage with our fans and sponsors on a whole new level.”

Press Photography
Product photos of Blackmagic URSA Broadcast, ATEM Television Studio HD, Smart Videohub 12G 40x40, HyperDeck Studio Mini and all other Blackmagic Design products are available at www.blackmagicdesign.com/au/media/images. Story photos can be found here: https://www.dropbox.com/sh/o6d6fcpzfc6xdm8/AAByX7CnbNvJQNXx3lSy16-ta?dl=0

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/au/.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products. www.newmagic.com.au