Elbow Releases Material From New Album Shot on the Pocket Cinema Camera

Fremont, CA - January 21, 2014 - Blackmagic Design today announced that alternative rock band Elbow has released exclusive first look footage of tracks from its forthcoming album shot on the Blackmagic Pocket Cinema Camera by Salford based production company Soup Co.

"Fly Boy Blue / Lunette" is the first new music from Elbow's next studio album, "The Take Off and Landing of Everything," due for general release in March. The promo features footage from early sessions at Peter Gabriel's Real World Studios near Bath and more recent material filmed at Blueprint Studios in Manchester where the vocals were laid down by lead vocalist Guy Garvey.  

“Elbow has a tradition of releasing one song early. Typically, that’s a song which they feel captures the spirit of the album without necessarily fitting the mold of a single. On the last album, 'Build a Rocket Boys,' that song was 'Lippy Kids,'” revealed Mark Thomas of Soup Co.  

Mark, who’s been involved with the band for more than a decade now, has been self shooting and, at times, working alongside director of photography Percy Dean to document the band’s work on a sixth studio album.  

"I've been shooting on the Pocket Cinema Camera for some time now, documenting Elbow as they work on album number six,” said Mark. "It’s always essential to be low key in this setting, and for that the Pocket Cinema Camera has been just amazing. To think that we’ve also been able to step up our production value, without increasing our equipment or crew foot print, is astonishing. Working across three rooms inside Blueprint Studios, I maintained two camera setups. In the recording studio I had a track and dolly set up for performance elements and everything else was shot handheld.  

“The magic for me is that the camera allows you to shoot documentary style while still producing slick, promo performance results from it, astounding really when you consider the cost of this small camera. I like the fact you’ve got so much latitude with the 13 stops of dynamic range. It lets me try out new things during a shoot without restricting my options in post.

"For example, there is one scene in particular where we are filming out of a window that looks over Salford, with all of the band’s track titles on the adjacent wall. In that shot we had to contend with underexposed elements outside and overexposed elements on the wall. However, because of the range of data captured by the Pocket Cinema Camera, we were able to address both of these areas in post without compromising on image quality,” concluded Mark.   

Press Photography  
Product photos of Pocket Cinema Camera are available at http://www.blackmagicdesign.com/au/press/images  Still images from the music video can be found here and the music video can be found here 

About Blackmagic Design  

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, colour correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci colour correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check http://www.blackmagicdesign.com/au   

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix, Matrox Video Products, Schneider Optics Lenses and Sony Creative Software products. www.newmagic.com.au