Fremont, CA – February 27, 2018 - Blackmagic Design today announced that the official live streaming team of “JX Online 3,” a popular Chinese massively multiplayer online role playing game developed by Seasun Games of Chinese software giant KingSoft, is live producing and streaming its gaming competitions and marketing events with a workflow built around Blackmagic Design products. These include the ATEM Television Studio Pro HD, ATEM Television Studio HD, HyperDeck Studio Mini, HyperDeck Studio 12G, UltraStudio 4K and Web Presenter.

Since its release in 2009, “JX Online 3” has become one of the most popular 3D Wuxia themed online role playing games in China for its excellent design and successful marketing.

“Our marketing activities do not only promote the game itself, but also its derivatives, such as Chinese style music, manga, stage shows and even Cantonese operas we have recently done to influence the gamers in their daily life. Live streaming has been playing a big part, allowing us to create and broadcast our shows on the game and its related derivatives to people, as if we had our own TV station,” said Song Chao, head of the live streaming team, JX Online 3.

With a variety of shows to produce, the live streaming team wanted a live production switcher that is able to take in feeds from computers, cameras and smart phones. “The ATEM Television Studio HD meets our requirements as it includes SDI connections for broadcast cameras and HDMI connections for computers and smart phones. Plus, it can also connect to a professional audio mixer via XLR balanced connections, allowing for a better audio quality,” said Song.

An ATEM Television Studio Pro HD was also added to their workflow for more complex large live productions. “The ATEM Television Studio Pro HD has an integrated professional broadcast hardware control panel with controls that enable the technical director to do everything on the panel without moving to another device,” said Song.

The live streaming team combines their ATEM switchers with HyperDeck Studio Mini and HyperDeck Studio 12G for recording and replay, UltraStudio 4K for capture and playback and Web Presenter for live streaming, depending on the project requirements. “These products are so compact that you can just put them in a backpack and take them everywhere or even onto a plane with ease,” said Song.

He continued: “There are many combinations of these units. When live producing a gaming competition in July, we were asked to replay highlights. The character generator that is used for replay in live productions is expensive and requires a group of people to operate. We were short of manpower, so we designed a very simple solution taking advantage of the ATEM’s ability to remote control HyperDeck recorders. We sent a clean feed of the gameplay from the ATEM to the Web Presenter, which then sent the feed to the HyperDeck Studio 12G for recording. When the match ended, we had the HyperDeck Studio 12G replay the 30 second footage recorded before a player was killed in a picture in picture style using the ATEM’s DVE and Macro features. In the mean time, we had the HyperDeck Studio Mini send the fill and key signals to the ATEM switcher to create a countdown timer overlaid on the live video. This way, we just made the multi layer compositions possible, which would have had to be produced with a much larger and more expensive system.“

He noted that the Macro feature on the ATEM switchers are great for teams short of manpower. “In live streaming, the technical director has to do a lot of work such as switching, playing Powerpoint slides, background music, and overlaying the title strips, so you have to work in a rush and might get in a muddle even if you are very familiar with the devices,” he said. “We record these steps with the Macro feature, so when in a live production, all we have to do is hit the Macro button on the control panel, which triggers the macro, and then do the switching with the numpad, allowing the technical director to do other work even when he doesn’t have any assistants.”

In their typical workflow, the program feed is captured with the UltraStudio 4K, and then streamed to different video sites via Kingsoft Cloud. Also, the UltraStudio is used to send the program feed to the monitor for commentators via SDI or HDMI.

They also created a backpack EFP by integrating a Web Presenter, MacBook, portable 4G WiFi and a Lithium battery into a backpack, so a single person can carry all the gear to live stream comic cons, fan meetings and set visits, which requires the live streamer to keep moving around.

“A live production usually means hours of non stop working of these products for rehearsals and the shows but our Blackmagic workflow has never let us down due to a glitch, which is why we consider it to be our core competence,” Song concluded.

Press Photography
Product photos of ATEM Television Studio Pro HD, ATEM Television Studio HD, HyperDeck Studio Mini, HyperDeck Studio 12G, UltraStudio 4K, Web Presenter and all other Blackmagic Design products are available at www.blackmagicdesign.com/au/media/images. Story photos can be found here.​

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/au/.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products. www.newmagic.com.au.