The Look Expands Services Globally with DaVinci Resolve
Fremont, CA - August 14, 2014 - Leading post facility The Look has invested in three DaVinci Resolve digital intermediate (DI) suites as part of a new remote grading service being offered direct to production companies and agencies with their own in house post production capabilities. At the heart of this new offering is DaVinci Resolve’s collaborative workflow and real time remote grading capabilities.
Based in the heart of Soho, The Look has a vast experience of work across various genres including commercials, drama and feature films and documentaries. In house post teams can now cut a project, conform it and then work with colorist talent from The Look to grade remotely, before handling all of the final deliverables. Project settings are stored in both locations allowing the production company, or creative agency, to make changes to an edit without needing The Look to reapply a grade.
The colorist and in house post team conference during the grading sessions and The Look has developed a series of bespoke wedges, which can be used alongside LightSpace to ensure a customer’s monitor is correctly calibrated, ahead of a grade. Only settings are transmitted during the remote sessions while the grade is done in realtime.
Thomas Urbye from The Look recently completed the DI on a new Audi commercial for Rubber Republic using one of the new grading suites. “Following the shoot a rough edit was conformed and exported as a ProRes file into DaVinci Resolve by the production company. I then carried out an initial grade for them, and they then intercut those shots back into their edit and sent it to Audi, who up until now had only seen the rushes,” explained Urbye. “A week later, once the edit was more locked down, I was able to grade the entire project. Rubber Republic then sent it on to the client for final input after which we had a final session to lock the grade.
He continues: “This is an unusual path to take as often there isn’t a budget for grading throughout the editing process. Instead of grading in the latter stages of the job, when time is often a factor, they can now grade throughout the production process simply by uploading the imported video files and connecting their DaVinci Resolve to our DI suite in Soho.”
“We are definitely seeing a rise in the number of production companies, and creative agencies, who now have their own facilities where they can handle some aspects of the post process themselves, whether that’s your edit, your sound mix or the online deliverables. However, when you speak with those clients they still want to be able to use an experienced colorist to grade a project,” concludes Urbye. “The new remote grading service means those clients can have access to the skills and expertise of a top Soho colorist in a way that hadn’t been possible until now, irrespective of where they are in the world.”
Press Photography
Product photos of DaVinci Resolve are available here
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check http://www.blackmagicdesign.com/au.
About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix, Matrox Video and Sony Creative Software products. www.newmagic.com.au
