Shanghai MZ Studio Delivers vivo X9 TVC with DaVinci Resolve Studio
Fremont, CA – April 12, 2017 - Blackmagic Design today announced that Shanghai based MZ Studio graded Chinese smartphone maker vivo’s X9 commercial, starring Taiwanese icon Eddie Peng Yu-yen, with DaVinci Resolve Studio and DaVinci Resolve Advanced Panel.
In this vivo commercial, Peng takes selfies in different scenes, including running in the morning, filming on location and a party at night, to highlight the smartphone’s powerful photography features.
“The director had different requirements for these scenes. He asked the running in the morning scene have a cool tone that a typical morning in Shanghai would have, the filming location be warm and loving and the night party be colorful,” said Chen Zheng, the colorist for this commercial. “For all the scenes, it must look pristine and the skin tone must be natural.”
Taking the morning scene for example, Chen explained how he used DaVinci Resolve Studio to turn the desaturated original camera RAW footage to the image the director asked for. “For primary grading, I tried to get the colors back to the footage and from there turned the overall tone towards blue a little bit to create the feeling of a cool morning. With the Offset feature in Resolve’s Color Wheels, I was able to make a blue biased look while making sure the image was very clean.”
He continued: “For a natural skin tone, I needed to get up the brightness of the skin. The YRGB Lift/Gamma/Gain in Color Wheels allowed me to adjust the luminance channel independently, so all I had to do was make a key on the skin and increase the Y value of Gain or Gamma, and then I got a very natural skin tone.”
There are a lot of people in the night party scene. To make Peng stand out, Chen isolated people that needed to be less focus-stealing with Power Windows and desaturated or darkened these isolated regions. Since there are camera movements, the Power Windows had to be tracked to the isolated objects. “Resolve’s Power Windows and tracking are powerful tools. It can quickly and accurately track these windows, especially the 3D tracking added since Resolve 12, which dramatically improves the efficiency”, he said.
The night party is at the Bund, with neon lights shining with the beautiful colors across the Huangpu River. Chen adjusted the saturation of the color with the sat vs sat curve in Resolve. He explained: “Red and blue are two colors that could easily get clipped when you try to increase the saturation while colors like yellow might still not get to the point you want if you use some regular grading tools. Fortunately, the sat vs sat curve in Resolve allowed me to make all colors look vibrant without blowing up red and blue.”
The selfie footage in the screen of the smartphone was actually shot separately in front of a green screen and then composited into the smartphone screen. “Before passing the shots to the compositor, I had to make sure the color of these green screen shots matched that of the shots outside the phone screen. Resolve’s built in compositing features enabled me to put the shots inside and outside the phone screen together with ease, so I would know if the colors matched or not.”
Chen also noted that Resolve’s Gallery and Versioning are great when he tried to help the director confirm a look for a shot. “For example, the director wanted a warm and loving look for the filming location scene and I had to try different warm tones until he was satisfied”, he said. “When setting the tone, I could save many grades with different tones in Gallery, and quickly switched between them for the director to review, simply by clicking a button on the DaVinci Resolve Advanced Panel. Also, Versioning allowed me to create and manage many versions on the timeline for shots that needed different looks without the need to apply the grade saved in Gallery every time a version was exported.”
“Resolve is easy to use and enables me to get results I want just with a few quick steps, so I can focus myself on creativity,” he concluded.
Press Photography
Product photos of DaVinci Resolve Studio, DaVinci Resolve Advanced Panel and all other Blackmagic Design products are available at www.blackmagicdesign.com/au/press/images. Story photos can be found here.
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com/au/.
About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix and Matrox Video products. www.newmagic.com.au.
