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Blackmagic Design's Cintel and URSA Win 2015 International Design Excellence Awards

Fremont, CA - September 22, 2015 - Blackmagic Design today announced that its Cintel film scanner and URSA digital film camera have been recognized by the Industrial Designers Society of America (IDSA) in their annual International Design Excellence Awards (IDEA). 

IDSA is one of the oldest and largest membership organizations for industrial design professionals. It annually holds IDEA, a prestigious competition that recognizes design excellence and innovation. This year’s competition evaluated more than 1,700 projects from around the globe and selected Blackmagic Design products for top awards.

The Blackmagic Cintel film scanner was honored with IDEA 2015 Chair and Gold awards. The Cintel film scanner features high end digital servos and high intensity diffuse light source and imaging systems, giving a real time scanner that scans 35mm and 16mm film up to 30fps in Ultra HD resolution. Customers are now able to use film for post production or unlock millions of hours of film based content for scanning to Ultra HD masters. 

In addition, Blackmagic URSA was awarded Gold in IDEA’s Entertainment Category. Designed for large film crews as well as single person use, URSA is a digital film camera that features a 4.6K Super 35 sensor that captures 15 stops of dynamic range, 12G-SDI internal dual RAW and ProRes records, a global shutter, fold out 10” monitor and more.

The awards were presented during the 35th annual IDEA ceremony in Seattle, WA. It was held in conjunction with the IDSA International Conference 2015, that celebrated IDSA’s 50th anniversary.

Press Photography
Product photos of URSA and Cintel and all other Blackmagic Design products are available here.

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to

About the Industrial Designers Society of America (IDSA)
Founded in 1965, the non-profit Industrial Designers Society of America (IDSA) is one of the oldest and largest membership organizations for industrial design professionals. IDSA sponsors the annual International Design Excellence Awards® (IDEA), the world’s most prestigious industrial design honour, and its events, including an annual International Design Conference and five district conferences, bring together the brightest minds in the profession. INNOVATION, IDSA’s flagship publication, is a highly regarded magazine within the profession. IDSA has thousands of members around the world. To learn more about IDSA, visit, and connect via Twitter, and Facebook.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix, Matrox Video and Telestream Wirecast Software products.