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Al Jazeera Installs ATEM Live Production Workflow In Partnership With KidZania London

Fremont, CA - May 9, 2016 - Blackmagic Design has today announced that Al Jazeera Media Network and KidZania looks to inspire the next generation of aspiring broadcast talent with a purpose built television studio as part of KidZania London. The optical fiber based multicam 4K studio workflow features broadcast infrastructure from Blackmagic Design.

KidZania has more than 23 locations worldwide and is a mini City designed for children, where they can choose to experience one of more than 60 different professions. Developed to both entertain and educate, KidZania partners with leading brands. As broadcast partner in London, Al Jazeera Media Network has built a replica studio and developed a series of training modules that children can undertake.

The Al Jazeera Media Network had previously worked with KidZania in both the UAE and Qatar and when the decision was taken to expand that partnership, Manager of Technology - Europe, Anil Chaman lead on the project locally. “Our aim was to replicate the broadcast experience as closely as we could, without all of the complexity,” he explains. “KidZania has very strict guidelines for partners like ourselves and ease of use was chief among them. What I liked about Blackmagic’s offering was its physical packaging. It’s naturally very user friendly and intuitive to use, whilst still providing us with all the functionality we’d expect of our own studios.”

The studio is made up of three distinct components, all largely operated by children, under the supervision of KidZania staff: the studio floor where the presenter delivers a five minute news cast to three camera heads; a production gallery where children can take control of various aspects of the production process; and a color separation overlay (CSO) or green screen setup. 

On the studio floor are three Blackmagic Studio Camera 4Ks providing a live feed over optical fiber, which is run via an ATEM Studio Converter and patched via SDI into a Smart Videohub 12x12 video router. The same optical fiber provides talkback and tally, with each camera operator having their own set of noise canceling headsets, enabling them to take direction from the gallery.

“The more complex roles such as vision mixing and audio are handled by a KidZania supervisor,” said Chaman. Blackmagic’s ATEM 1 M/E Production Studio 4K with the ATEM 1 M/E Broadcast Panel was employed to produce the newscast on. “We then monitor everything from a series of preview monitors and while simultaneously recording to a HyperDeck Studio Pro. A secondary broadcast deck is used for VTs.”

Scaling was hugely important to Al Jazeera on this project. “We even went as far as building a replica version of the same desk used in our own news broadcasts,” he concludes. “It had to feel real in every aspect of its design and operation or it was never going to work, even down to the training modules themselves, which, were developed with our editorial team.”

Press Photography

Product photos of the ATEM 1 M/E Production Studio 4K, ATEM Studio Converter, Blackmagic Studio Camera 4K, HyperDeck Studio Pro, SmartView Duo and SmartView 4K are available here.  Story photos can be found here.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to

About Al Jazeera Media Network
Al Jazeera strives to deliver content that captivates, informs, inspires and entertains.  Launched in 1996, Al Jazeera was the first independent news channel in the Arab world dedicated to providing comprehensive news and live debate. It challenged established narratives and gave a global audience an alternative voice—one that put the human being back at the centre of the news agenda—quickly making it one of the world’s most influential news networks. Since then, it’s added new channels and services, with more than 70 bureaus around the world, while maintaining the independent and pioneering spirit that defined its character. Each subsidiary follows the same principles—values that inspire it to be challenging and bold, and provide a ‘voice for the voiceless’ in some of the most underreported places on the planet.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix, Matrox Video and Telestream Wirecast Software products.