Our Latest News

Blackmagic Design Resolve 9 Used on "Share it Maybe", Starring Sesame Street's Cookie Monster

Fremont, CA - August 15, 2012 – Blackmagic Design today announced DaVinci Resolve 9 was used by New York City based colorist and online editor Juan Salvo for finishing and colour correcting the wildly popular Cookie Monster music video spoof of the Carly Rae Jepsen song “Call Me Maybe.”

Directed by Josh and Jason Diamond of the Diamond Brothers and produced by Jim Muscarella for New York based production company The Hidden Fortress, the spoof  was created to support an already popular tweet from Sesame Street and quickly became one of the most popular viral videos in the United States. In order to capitalize on the popularity of the tweet and the viral nature of social media, the project needed to be completed within only a couple of days, and Resolve 9’s speed, efficiency and acceleration of the overall colour correction workflow were essential to meeting the incredibly tight deadline.

Working out of GRS Systems, a rental, production and post house in New York City, Juan used Resolve 9’s new features, including streamlined project selection, scrubbable media thumbnails to speed up source clip review and shot selection and production metadata fields for shot notes, naming of nodes and resizable gallery stills. And with all the grading controls on new, larger palettes, Juan had faster access to the tools he needed.

“With Resolve 9’s new streamlined project workflow, I was able to conform the locked cut of Cookie Monster’s ‘Share It Maybe’ in seconds. And great new organizational features like node labeling, markers and pins allowed me to keep track of exactly what I was doing and what I needed to do to realize my clients’ vision,” said Juan.

In homage to Carly Rae Jepsen, one scene shows the original music video playing on a computer monitor. During production, the music video was played on an LCD screen, but the images were not clear in the resulting footage. Juan used Resolve 9’s sophisticated tracker to track the computer screen as it moved in the shot. Additionally, he was able to qualify and exclude the performers in the foreground. By combining the two techniques using Resolve’s node based workflow, Juan was able to make drastic adjustments to correct the issues in the shot and save the cost and time of a VFX pass that would have required tracking, rotoscoping and compositing.

To see the full "Share it Maybe" video, please visit

About DaVinci Resolve
Blackmagic Design’s DaVinci Resolve is the world’s highest performance colour correction solution for Mac OS X, Windows and Linux computers. DaVinci Resolve supports more real time colour correction than any other system because it’s not limited by the performance of the computer it’s running on. DaVinci Resolve eliminates this performance barrier because it’s based on a cluster of high performance GPU cards, so all processing is always real time. DaVinci Resolve has the power of a true real time performance solution so handles complex colour grades even when using dozens of primaries, secondaries, Power Windows™, multi point tracking, blurs, and more. DaVinci Resolve provides incredible performance in a low cost solution which can be easily upgrade by adding extra GPU’s for supercomputer power to handle 4K resolutions, stereoscopic 3D and real time grading direct from raw camera files such as Blackmagic Cinema Camera, ARRI raw, RED r3d and Sony F65 files which can be handled with ease.

Press Photography
Product photos of the new DaVinci Resolve 9, and all other Blackmagic Design products, are available at

About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, colour correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards  launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci colour correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, NewTek LightWave 3D, Hauppauge Computer Works Inc, Rotolight, Cubix, Matrox Video Products and Sony Creative Software products.