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New Magic Australia Appointed Exclusive Schneider Optics Xenon FF-Prime Lens Distributor

5th December 2013, New Magic Australia Pty Ltd is pleased to announce its appointment as the exclusive Australian and New Zealand Master distributor of Schneider Optics Xenon FF-Prime Lenses. "This new appointment creates a simple end-to-end ordering process for our many professional resellers who sell the Blackmagic Design (and alike) cameras.  Schneider lenses are world-renowned for high quality, design innovation and have, until now have not had any representation within this region” said New Magic Australia’s Managing Director Mr Mark Harwood. "We feel the quality of this product fits in very well with the rest of our product offerings and I am sure our professional resellers will immediately embrace the Schneider range".

Schneider Optics recently announced the new family of prime lenses specially designed and built for digital cinematography with full-frame sensor HDSLR and other professional cameras. Built in Germany by Schneider-Kreuznach, the new Schneider-Kreuznach Xenon FF-Prime Lenses are the latest addition to the company’s line of high-end optics.

The first focal lengths being introduced in the Xenon FF-Prime series are 25mm T2.1, 35mm T2.1, 50mm T2.1, 75mm T2.1 and 100mm T2.1. They are available in changeable Nikon F, Canon EOS or PL mounts. Click here for more product information

Because they are purpose-built for digital cinematography with today’s HDSLR and other cameras, the new Xenon full-frame lenses are designed for 4K resolution (4096 × 2304 pixels). They elegantly cover the full 45mm image circle which is usable on Canon 5D Mark III and Nikon D800 cameras.
Each compact 3.3-pound lens offers all new optical and mechanical design for outstanding operation and performance, as well as rugged reliability. The circular 14-blade aperture is specially engineered for a smooth and consistent bokeh. The precision constant volume focusing design ensures that breathing is minimized; and with a 300-degree barrell rotation, the manual focus markings offer dead-on accuracy and repeatability. Additionally all lenses are colour-matched for consistency.
Engineered for compatibility with industry standard cine-style accessories such as follow focus rigs and matteboxes, the Xenon FF-Primes feature identical external dimensions and positioning of focus and gear rings in each focal length. Operators will appreciate using the oversized focus and distance scales which are readable on both sides of the lens. To accommodate filters and other accessories, each lens has a 100mm front diameter and a standard 95mm thread.

Pricing and Availability
The new Schneider Xenon FF-Prime lenses will be available early January 2014,contact your nearest New Magic reseller for pricing by visiting

About Schneider-Kreuznach
The company, founded 1913 by Joseph Schneider, trades today under the name of Jos. Schneider Optische Werke GmbH. It manufactures high-performance lenses for all fields of photography, photographic filters, polarising filters and professional accessories for the worldwide market. Further product ranges are electro-hydraulic and electro-pneumatic servo valves for the machine construction and industrial processing engineering, as well as single, multiple-focus lenses and graduated lenses for the ophthalmic optics.

About New Magic Australia Pty Ltd (Australian and New Zealand Blackmagic Design master distributor)
New Magic Australia Pty Ltd is a recognised leader in the distribution and marketing of multimedia hardware and software, representing a carefully selected range of innovative, leading manufacturers and catering for both the professional and consumer markets. New Magic Australia established in 1993 is the Australian distributor of Blackmagic Design, Convergent Design, Hauppauge Computer Works Inc, Cubix, Matrox Video Products and Sony Creative Software products.